When you hear the phrase "oil rush", most people would think this was referring to an historical event taken place in some foreign land decades in the past. This could not be farther from the truth however in this case. The "Permian Rush" is the name I'm giving to the oil rush which is taking place right now, in our own back yard.
The Permian Basin spans from West Texas into New Mexico. Of course with all of the bad publicity from the Dakota Access Pipeline this oil boom has taken a back seat to its Northern neighbor although it is possibly more significant. CNN Money reported land owners selling their land at a staggering $60,000 per acre which calls into question; when will this bubble burst? With oil selling at such low prices and the land selling at such extreme highs, it seems inevitable that something has to give. However, just like a bubble, a market can continue to grow as long as its walls are strong enough to support its weight. If the price of the goods are able to rise enough for sustainable profit without breaking the point of affordability then it's a win/win for both consumers and vendors.